Wearable and big data technologies are becoming more than just a cool new gadget. As the populace continues to embrace tech on the go. Our daily life is becoming attached to our technology. We track the weather on our phones, the news on our tablets, and our steps on our Fitbit. Wearable tech is simply taking this process to the next level.
As many people know, wearable tech is any gadget which is small enough to be worn on the body, for example, a watch, and can simply with the Web, cell phone, satellite, or some other more connectivity. As people use wearable tech, Big Data can provide them with customized recommendations and suggestions. And for marketers, the combination of Big Data and wearable tech can be very powerful indeed.
Today the biggest market in wearable technology is health and fitness. Big companies are putting wearables to work to figure out how to use these kinds of gadget to improve their business. They are giving wearables to employees and customers to gather subtle data about how they move and act and then use that information to help them do their jobs better or improve their buying experience
In these days, many people like me have so much personal digital data streaming out there that it is possible for somebody to steal an entire online identity and cause genuine harm and then disconnected from the net.
You already know that your personal information and references to your social media presence on Facebook, WhatsApp, LinkedIn, Instagram, Twitter, etc. are all over google. This is the data that you know about and it is just a fraction of what can be discovered with a little drilling, what is really matters is that your information that you don’t know is continually being collected, similar to your area information.
On the financial front, each time you swipe a credit or debit and you discharge more advanced data. A marketer may analyze credit card purchases and derive likely interests. Online retail giants like Amazon, Ebay uses such deduction algorithm when it offers clues like people who viewed this product also looked at the following products.
with wearables, each individual becomes a data generator and transmitter. We produce information that is continuously gathered by different government organizations and privately owned businesses. This information can be monetized and can likewise be utilized to make life less demanding for the general population, what we have to ensure is that the information does not get controlled or abused.
Yadav, R., Salecha, M., Deoras, S. and Verma, A. (2015) The big data of Wearables. Available at: http://analyticsindiamag.com/big-data-wearables/ (Accessed: 17 June 2016).
Kumar, S., Rathore, A. and Network, E.N. (2016) ‘Wearable and big data: Potential challenges, potential rewards’, Opinions, 7 June. Available at: http://electronicsofthings.com/expert-opinion/wearable-and-big-data-potential-challenges-potential-rewards/ (Accessed: 19 June 2016).
KDnuggets (2016) The big data of Wearables. Available at: http://www.kdnuggets.com/2014/12/big-data-wearables.html (Accessed: 18 June 2016).